[Forrester Report] Brand Resilience: Addressing the Critical Risks

By marketsonline

Published | Monday, November 7th, 2016


How to measure & treat risks to your reputation & brand

In recent years, risk professionals’ struggles with reputational risk have come front and center, with countless major brands suffering disastrous impacts to their reputations. Executives typically believe that their company’s reputation is one of its most important assets; however, the measurement and management of reputational risk impacts is noticeably absent from enterprise risk frameworks such as COSO and Basel II. This report explains how to understand and qualify your organization’s reputational exposure so risk professionals can better protect this most important asset.

This report will cover:

  • Key considerations for remediating reputational risk
  • The misconceptions and mismanagement of reputational risks
  • How to qualify the reputational impacts of risks in your organization
  • How crisis planning is your key to survival

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